Rosamund Stone Zander Translational Neuroscience Center
The Translational Neuroscience Center at Boston Children’s Hospital needed an identity solution when a donor stepped forward to fund the center. Intending to improve the lives of children with brain disorders, the center works to accelerate research discoveries into cures, develop strategies for prevention, and foster collaboration between researchers and clinicians. This approach brings together academic researchers with pediatric clinicians, the external drug discovery community, and patient advocacy groups worldwide.
Our approach was similar as we tried to merge the concepts of scientific research with patient care while acknowledging the hope for a cure for brain disorders. The goal was to focus on the translational part, the foundational search for possible therapies from basic scientific discovery. Our representation of patient care took clues from the Boston Children’s Hospital logo. We recognized that neuroscience research’s pursuit of individual genes responsible for brain disorders is a vast search, not unlike identifying a single star in the night sky, which for us represents both the hope for a solution and the desire for treatment.
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