The Possible Project

The Possible Project is a multi-year after school program teaching entrepreneurship to high school students. Select students learn to start and run their own businesses and gain crucial skills around the concepts of professionalism, resilience, leadership and teamwork.

The mark, designed in part by early supporters, was adapted to include the program’s ideals of youth, diversity and teamwork. This colorful teamwork concept is employed throughout the brand, from overview brochure to the web site and the first capital campaign logo and materials.

The business cards use a slightly different form of the mark, this was purposeful and is meant to illustrate the concept of the unique individuals in the program.  Cards are two-sided and an individual’s set can be arranged to form a large logo, like a simple puzzle using the backs of the cards. This use of a staff members cards tries to emphasize the teamwork concept.

• Categories: Identity / Print / Web
• Completed Projects: Logo adaptation, Stationery materials, Campaign Event Logo, Campaign materials, Web site