Back
Toscanini’s-0
Toscanini’s-1
Toscanini’s-2
Toscanini’s-3
Toscanini’s-4
Toscanini’s-5

Toscanini’s

Toscanini’s, a super premium ice cream shop in Central Square, is a Cambridge institution. Called “The World’s Best Ice Cream” by The New York Times, all Toscanini’s ice cream is handmade in-store at the 159 First Street new location.

Being a small shop, getting custom packaging has always been a struggle. Creating a new pint package allows Toscanini’s to regain control of their custom packaging. While still early in the package rollout, the new ‘Pint Cube’ appears to be selling faster than the traditional pint cup and as the little cube package says, ‘Yup, I’m a pint!

A perfect case of Inside the Box Thinking!

★ NATIONAL DESIGN AWARD

  • Categories: Identity / Print